Your B2B content marketing efforts will be more successful if you know how to measure their success. You can look at examples such as the CMI podcast and the online magazine of GE. HubSpot and WeWork also have blogs. Both companies post interesting content on a daily basis. In either case, you'll see that they're generating leads through their content.
GE's online magazine
The GE's online magazine serves a useful purpose and is a perfect example B2B marketing. The magazine, "The Txchnologist," is an online magazine that focuses on the latest technologies and advancements in GE's business while also addressing wider technology issues. The company has grown to be a well-respected resource for technology enthusiasts all over the globe. This B2B content-marketing approach has resulted is a growing audience of prospects and readers.
GE's content is as diverse as its products. Its scientists are engineers, thinkers, and scientists create captivating content for the public. The company has partnered up with Wattpad to produce a mini-series of eight podcast episodes called "The Message", which has risen to the top of the iTunes charts. While it isn't the best example of B2B Content Marketing, it sure works. It's clear to see why.
CMI's podcast
The podcast features regular podcast content. CMI also offers a "Rants and Raves” segment and a podcast about b2b content market best practices. These interviews with Joe Pulizzi (CMI founder) and industry professionals provide valuable insights into the best practices and failures. Nearly five million people listen to the podcast each month. The topics range from best practices in content market to past examples.
CMI research has shown that companies of any size can benefit from successful B2B marketing. Marketers of all sizes report a high level of success in content marketing. Outsourcing is a great option to produce content. Marketing B2B is on the rise. 81 percent of marketers plan to outsource this option by 2021, an increase from 66 percent lastyear.
WeWork's Blog
B2B content marketers might find WeWork's blog to be an interesting example. The content on the coworking and coliving provider's blog can be mistaken for consumer-focused content, but it's actually aimed at entrepreneurs reinventing the world of work. Content marketers will need to be more open-minded as the gig economy expands. For this reason, we recommend you consult the company's blog as a guide to your strategy.
A B2B blog, or business-to-business, should have a beginning, middle, and end. Provide valuable content for your target audience. A reader will be more inclined to share the post if it is helpful. Plus, it's enjoyable to read. Here are some suggestions for how to use a business blog for business-tobusiness content marketing.
HubSpot's blog
HubSpot blogs can be the tactical Wikipedia of digital marketers. This blog has everything you need to know about content marketing, including checklists and ebooks. HubSpot actually updates many of its blog posts from time to time. These are the most popular HubSpot posts. These posts can be used as a guideline for how to make your blog more effective. Content marketing is essential if you want to optimize blog content and increase search engine rankings.
HubSpot blogs for B2B companies are highly curated and include soft CTAs. Links to product pages and gated content are included in some articles. In addition, HubSpot includes templates as their primary lead magnets. HubSpot posts often include a soft CTA. You will see the original date and whether it was updated recently, along with three to six similar articles. It is difficult to discern if these articles were manually curated.
FAQ
How do you create an effective content marketing strategy?
First, decide what type of content you want. This will help you create a content marketing plan that is effective. Next, define your target market. Then determine how they use the Internet. Next, choose the best channels to reach your target audience. Then, select the appropriate keywords for each channel and create compelling copy for each piece.
How long should my content marketing campaign be expected to last?
It depends on the industry and what type of product or service is being offered.
One example is if your company sells shoes. You might spend one month designing a new model. This could be an example: You launch a new product in August. Then, you continue to improve it throughout the year.
You might have two looks for fall if you sell clothing. You should always offer something new to your audience so they never get bored.
Your goals determine the length of your content marketing campaign. For small-scale businesses, you may only need to focus on one channel. Larger companies may need to use multiple channels to reach their target audience.
Why is content important?
Content plays a key role in any digital marketing campaign. You must create quality content to attract new customers. Blogging is the best method to do this. Blogs help you establish authority in your niche and make you more trustworthy. Trustworthiness builds credibility and leads to higher search engine rankings. Organic searches are more popular than search engine rankings.
What is my ROI from using a Content Marketing Strategy?
Businesses that use a Content Marketing Strategy have an average ROI of between 5x-10x higher than those that don't.
A Content Marketing Strategy is used to generate leads and sell.
It is also intended to give valuable insights into your company. These insights enable you to make better decisions and improve customer service.
So, if content marketing strategy is something you're interested in, here are some numbers:
You can easily double your overall revenue.
What is content marketing?
This strategy involves creating quality and relevant content for your site or blog. This content can include video, images, text, and infographics.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
External Links
How To
What are the best content-marketing platforms?
There is no one platform that works across all industries. However, most industries will have at least one preferred tool. Hubspot has been demonstrated to increase conversions by nearly half, making it a widely-used tool for marketers.
Not all tools are created equally. Some tools are better at tracking analytics, others enable easier collaboration between different departments, and others provide features such as A/B Testing that may increase your content-marketing ROI.
Consider the following before you make a decision about a particular platform: What are the pros/cons of each? What will it do for me now? And what about after 2 years?
Entrepreneur Magazine lists the top five content-marketing platforms.
Marketo Content Studio is the #1 Content Marketing Platform
Marketo, a software company that provides enterprise social media management software, is available. It offers a full range of services and products, including CRM software as well as social publishing tools and dashboards.
They also offer a content studio that gives businesses access to a library of pre-made templates and graphics that can be modified into customized designs.
This means that you don't need to spend time creating graphics or writing original content. Instead, you can instead focus on creating compelling content that speaks directly and effectively to your target audience.
Marketo makes adding images and videos to blog posts easy. This allows you to make your posts visually appealing and increase engagement with your readers.
Marketo is the only way to edit your video and image files.
Trello is the Content Marketing Platform#2
Trello works in the same way as Kanban boards when it comes to project management. Both have task lists on which users can assign tasks and monitor progress.
Trello allows you to set up individual boards for each team member and give them specific responsibilities. It also provides a convenient workflow for sharing information between workers.
Trello does not need special software to function, but Kanban boards do. You can use Trello on any device.
Another key difference is that Trello lets you invite people to collaborate on projects without having to share sensitive data.
You can also create a private board to share only the essential information to the people who are required to complete a task.
Google Suite: Content Marketing Platform 3.
Google offers a variety of products specifically designed for business owners. Google Docs (Sheets), Slides (and many more) are part of Google's G Suite.
This application is not free. You will need to pay for each user individually. You can use them for multiple purposes with many plans starting at $5 per month.
Two licenses are required to be able to create and embed links from other websites.
But if you want to just create one document, it is possible to do so free of charge.
Google tools have the advantage of being compatible with Gmail and other applications. Google tools are easy to use and allow you to email links to documents. You can also store data in Google Drive.
Hubspot 4 Content Marketing Platform
HubSpot, a web-based marketing tool with a lot of functionality, is highly popular.
Its platform lets users manage various aspects of websites, landing pages, or blogs. They can also create automated emails and track conversions.
HubSpot is also integrated with Salesforce and WordPress, meaning you can connect all three platforms.
HubSpot integrates easily with over 200 other third-party software applications. This allows you to automate processes and create reports based upon real-time data.
You won't have the ability to publish content directly via HubSpot. However, you can export it to many formats, such as HTML, PDF, Word.
HubSpot has a free version that allows you to test pricing. However, once you upgrade to a premium account, you have unlimited access.
HubSpot can help you find a blog platform, eCommerce solution or any other tool.