If the content marketing industry remains focused on three pillars, authority, social, or AI-assisted content, then the future looks bright. In this article I'll explain how each one of these pillars will play an important role in content-marketing in 2018.
AI-assisted, human-produced content
AI is an emerging frontier in content marketing for many businesses. AI can not only create content for the web but can also interpret user data to learn from past behaviour. YouTube uses several AI algorithms for determining user preferences and making recommendations. Silby, for example, can identify spam emails. Another example of AI-assisted content is financial reports and product description. Although AI isn't yet a replacement for human-produced content it offers a variety of benefits for both businesses and consumers.
User-generated Content
Let's see some examples if you aren't sure what user generated content (UGC). UGC is used by many brands, such as Anthropologe. They use UGC to combine professionally styled images of products with photographs taken by customers. One post features a model in an Anthropologie dress, while another shows the same dress on five-foot-nine women wearing the same dress in a size four. By blending the two, they create a seamless shopping experience for their customers.
Quality long-form content
In 2018, it is unclear whether you will be writing longer pieces as part of your content marketing strategy. It's not a new debate whether longform SEO content is better. But one thing is certain - longer-form material gets more traffic that short-form. SEMrush reports that articles with over 7,000 words get more traffic than articles between 900 to 1,200 words. What's more, long-form content positions your brand as a thought leader in the space.
Snackable content
It's possible to snack on content marketing in the future. But, what does that mean? This type of content gives consumers a short summary of the information. Twitter, Instagram, Pinterest, and Pinterest all rely on short pieces of content. These short pieces can be used by brands as a way to tell a story. These snippets can be used to tease, which will lead to longer content.
Personalized content
Marketers are adopting personalized content as customers become more familiar with it. Amazon and Netflix both make personalization a standard feature on their websites. However, only 33% of marketers are getting it right. The best companies use data for personalized content. This includes browsing habits, preferences, behavior, and even browsing history. This way, you can tailor the content for each visitor and maximize its effectiveness. Learn how to use personalization correctly if you want personalization to work for your brand.
FAQ
What are the advantages of content marketing?
Through the creation of high-quality content, Content Marketing helps to drive sales and leads. Content marketing is a constant stream of quality content that can help promote products and/or services. Content marketing is a great way to increase brand awareness and trust among potential customers. The best part about content marketing is that it creates a positive image and reputation for your company.
Why are you looking for a content marketing strategy to succeed?
Content Marketing is more than creating great content. Instead, it's about engaging with people on an emotional level, helping them solve problems, and building relationships. This requires an advanced understanding of how people interact online.
This is exactly what Content Marketing Strategy does. Content Marketing Strategy is a great way to understand customers' psychology and engage them in the best possible ways.
It can also increase conversion rates which will help you increase your profits.
However, there are plenty of options for content marketing strategies.
Content Marketing Strategy is far better than any other marketing type.
A well-executed, content-marketing strategy will make it easy to grow brand awareness and to sell products.
What are the various content strategies?
Content strategy can be described as a broad term that covers all aspects of creating, managing, distributing, measuring, and optimizing content for digital channels. This includes not only what you post on social media sites like Facebook and Twitter, but also what you highlight on your website, blog and other online properties.
Content strategy is crucial because it determines where your focus should be, what content types to use, and how you communicate with your audience.
Understanding the role of content in the overall business goals is crucial to help you realize them.
How can I measure success in content marketing?
There are several ways to gauge the effectiveness of content marketing efforts. You could track the number and quality of visits to your website. Or, you could see how many leads were generated.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
External Links
How To
Why should you create a Content Marketing Plan? Why not now?
Content marketing can seem overwhelming at first. However, it's possible to not tackle all the tasks at one time. Start small.
Start With One Thing At A Time. You risk wasting your time and making yourself sick if you do too many things at once. Instead, you should focus on one task at a time until it is mastered.
Start small. Don't be too concerned about perfecting every aspect in your content marketing strategy today. Only focus on one area of content marketing at time. You will become more comfortable as you work harder.
Profit from your previous successes. Your social media following and reputation are already established. Why not use your existing network to help you grow? Reach out to industry influencers and ask them if they would be willing to promote you content. You can also organize an event and invite bloggers.
You don't have to be an expert in creating content. Start with something simple. Maybe you'll write a blog post, launch a webinar, or even just host a live Q&A session. No matter what, you should measure its success.