Trends in content marketing are very promising as long as they remain focused on the three main pillars of digital advertising - social, authority and AI-assisted. This article will discuss how each of these pillars can play a critical role in 2018 content marketing.
AI-assisted and human-produced content
Many businesses are exploring the possibilities of AI in content marketing. AI is capable of creating web content, but it can also analyze user data and learn from past behaviors. YouTube uses several AI algorithms for determining user preferences and making recommendations. Silby, for example, can identify spam emails. A variety of AI-assisted content examples include product descriptions and financial reports. AI is still not a substitute for human-produced content but it does offer a multitude of advantages to both consumers and businesses.
User-generated Content
Let's examine a few examples of user-generated content (UGC). UGC is used well by brands like Anthropologe. The brand combines professionally-styled images with customer photos to create a unique combination. For example, one post shows a model wearing an Anthropologie dress and another shows the same dress on a five-foot-nine woman in a size four. Combining the two creates a seamless shopping experience that their customers will love.
Quality content in longform
It doesn't really matter how long you intend to write for your content strategy in 2018, as the future of this marketing method remains uncertain. While the debate is not new about whether longform or shortform content is better for SEO, one thing is clear: longer-form articles get more traffic than shorter-form ones. SEMrush found that articles over 7,000 words bring in significantly more traffic to websites than articles between 900-1,200 words. Long-form content can position your brand as a thought leader within the industry.
Snackable content
The future of content marketing is snackable, but what is it? This type of content gives consumers a short summary of the information. Social media platforms like Twitter, Instagram, and Pinterest are built around short pieces of content. These small pieces of content can be used by brands to tell their story. As a teaser, you can use short content to introduce more traditional content.
Personalized content
Marketers are using personalized content to make users more comfortable. Personalization has become a standard feature on websites such as Amazon and Netflix. Only 33% of marketers do it correctly. The best companies use data for personalized content. This includes browsing habits, preferences, behavior, and even browsing history. This allows you to tailor content to each individual visitor and maximizes its effectiveness. If you want to make personalization work for your brand, you have to learn how to use it right.
FAQ
How long will it take for content marketing to be started?
It depends on the size of your business. Smaller companies often don't have sufficient resources to invest right away in content promotion. If you're willing and able to work hard, however, it can make a huge difference.
Where should I start when it comes to Content Marketing?
Your audience is the first step. What are their needs? What are their needs? What are their needs? How can you help them?
What does it mean to be a Content Strategist
Content strategists are able to help brands tell their stories by creating engaging messages that resonate with their customers. They are storytellers who tell brand stories that inspire people to take action and make them more effective.
Content strategists have the ability to develop strategies that attract current and future customers. They use data analytics and storytelling to create experiences that are inspiring customers to go to stores, buy products, and share their excitement online.
They know how to incorporate social media platforms into their campaigns. They also use technology tools like virtual reality and video to create powerful customer experiences.
Content strategists are responsible for translating ideas into tangible plans that marketers can execute. This includes creating content and briefings for creative purposes, budget management, and the creation of content for television and print.
What are the various content strategies?
Content strategy is a general term that describes all aspects of how content is created, managed, distributed, measured, and optimized for digital channels. It's not just what you publish on social media sites such as Facebook and Twitter but also what you choose to highlight on your website, blog, and other online properties.
Content strategy is vital because it determines how you will focus your time and effort, the content types you should use, as well as what message you send to your target audiences.
It's about understanding how content fits into the overall business goals and objectives to help you achieve them.
Statistics
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
Which are the most effective content marketing platforms?
Every industry is different, so there's no single platform that will work for everyone. But most industries have at the very least one tool they like to use. Hubspot is a popular tool among marketers because it has been proven to increase conversions by 50%.
However, not all tools will be the same. Some tools allow you to track more data, while others facilitate collaboration between different teams. Others have A/B testing capabilities that could help increase your content marketing ROI.
Before you decide on a platform, think about the following: What are their pros and cons? Does it suit my needs now or in the future? What about 2 years from now?
Entrepreneur Magazine has identified the top five content marketing platforms.
Marketo Content Studio is the #1 Content Marketing Platform
Marketo, a software company that provides enterprise social media management software, is available. It offers a full range of services and products, including CRM software as well as social publishing tools and dashboards.
A content studio is also available that allows businesses to access a collection of pre-made graphics and templates that can be customized into custom designs.
This means you don't have to spend hours designing new graphics or writing unique pieces of content. Instead, you can concentrate on creating compelling content that speaks directly for your audience.
Marketo allows you to easily add images and videos to your blog posts. This is one of the reasons Marketo has been so successful. This makes them more visually appealing and improves engagement with readers.
Marketo won't allow you to edit your image or video files.
Trello: Content marketing platform#2
Trello is similar with Kanban boards in project administration. Both have task lists on which users can assign tasks and monitor progress.
Trello allows team members to create their own boards and assign them specific responsibilities. Trello also allows for easy information sharing between employees.
Trello does not need special software to function, but Kanban boards do. You can use Trello on any device.
Trello is a great way to invite people and collaborate on projects without having access to sensitive data.
This allows you to create a private forum and only reveal the necessary details to others who need them to complete a task.
Google Suite - Content Marketing Platform 3
Google offers many products that are specifically tailored for business owners. Google Docs is a Google Suite that includes Sheets, Slides and Slides.
It is important to remember that these applications can't be free. You'll need to pay per user. Many plans start at $5 per user if you want to use them for multiple purposes.
To create a new document and embed a link to another website, two licenses would be required.
However, if you just want to create one document, you can do so for free.
Google tools integrates well with Gmail, which is a significant benefit. Google tools are easy to use and allow you to email links to documents. You can also store data in Google Drive.
Hubspot 4 Content Marketing Platform
HubSpot is an extremely popular web-based marketing tool, which offers a variety of functionality.
It allows users to manage many aspects of their blogs, landing pages and websites through the platform. They can also create automated emails and track conversions.
HubSpot is also integrated with Salesforce and WordPress, meaning you can connect all three platforms.
HubSpot integrates easily with over 200 other third-party software applications. This allows you automation and reports generation based on real-time statistics.
While you won't be able to publish content directly from HubSpot, you can export it into many formats, including HTML, PDF, and Word.
HubSpot offers an unlimited trial version of its pricing platform. You get unlimited access to all content once you upgrade to a paid account.
HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.