As a social marketing expert, I am constantly on the hunt for new Instagram trends. What are these new features exactly? How will they affect your business? Are they worth the investment? You'll find out in the next section! Here are a few of Instagram's top trends for 2019.
Carousel posts
To create a carousel post on Instagram, you must first decide which type of content to show on your account. It is important to decide how many frames you want to display on your Instagram page. Also, you should decide whether you want to move from one photo to the next or if the entire thing should look like a panorama effect. After determining your post's format, you should add relevant photos and videos to your Instagram photo library. Tap the "+” icon in the Instagram app. Next, tap "layered corner". You'll then be able select as many media files you wish to show in your carousel. This is typically between 2 and 10 photos. You can also select as many videos as you want, though they should not exceed four gigabytes. Drag and drop can be used to alter the order in which the visuals appear in the carousel.
Influencer marketing
Influencer marketing is a great way to increase your followers on Instagram. According to a survey, 34% have bought an item from an influencer because they were referred by an Instagram user. This illustrates how influential influencers are for the general population. The power of their influence extends beyond Instagram. It is effective across platforms, from the Internet to traditional media. An influencer can help create an Instagram marketing strategy that suits your business goals.
TikTok-style content
You're likely to have heard of the WOW trend if you are an avid Instagram user. This is the trend where Creators share their most memorable travel moments. It's similar in concept to TikTok's hack videos. TikTok is a video platform that allows creators of behind-the-scenes content to reveal secrets. This type of content can be made into a TikTok video and voice-over, then uploaded to Instagram.
Instagram: Add virtual stickers
You may be looking for ways to add virtual stickers in your Instagram photos. A poll can be created using stickers. You can create polls for any topic or question, and customize the text color, font, and more. You can even add emojis, too! Here are some tips that will help you make the most Instagram stickers. Instagram stickers are more than just the regular "like" & "comment” functions. You can also create polls with them.
The same hashtags should be used for each post
It's a terrible way to improve your posts' visibility in Instagram by using the same hashtags. The Instagram app's "Recent" section is arranged by the date of the first post. Adding a hashtag later won't boost your post's recency. Instagram's algorithm will penalize users who use the exact same hashtags repeatedly. This can lead to your account getting banned.
FAQ
What is Content Strategist?
Content strategists help brands tell stories through engaging messages that are emotionally connected to their audience. They are storytellers who tell brand stories that inspire people to take action and make them more effective.
Content strategists have the ability to develop strategies that attract current and future customers. Data analytics and storytelling are used to create experiences that encourage consumers to shop in stores, purchase products, and then share the excitement with others online.
They also understand how to integrate social media platforms into these campaigns. They use technology tools such virtual reality and video to deliver exceptional customer experiences.
Content strategists are responsible for translating ideas into tangible plans that marketers can execute. This includes creating content that can be used on different media (such as television or print), and developing creative briefs. Budget management is also an important part of the job.
What are the best ways to improve my content strategy?
Content marketing strategies can be improved by focusing more on the audience, content and distribution. It is important to first identify your ideal customer. This will help you determine where they live online. Once you know this information, you can tailor your content to appeal to them. Second, you must develop a unique voice and style that distinguishes you from competitors. Third, you must figure out how to efficiently distribute your content.
What is the difference in content marketing and content creation?
Content marketing refers to the idea that great brands all have the same message. They deliver valuable information that people desire and need.
Content marketers know how to create the right content for each channel at different times.
They also have the ability to devise a plan for distribution and promotion.
They think strategically about their actions and the reasons they do them.
This is the core skill set needed to be a successful content marketer.
Where should I start with Content Marketing?
Start by identifying who your audience is. What are their needs? What are their needs? How can you help them? When you understand who you are writing for, it is easier to decide where to direct your efforts.
Is Content Marketing Strategy right to me?
If you already know your message, then a Content Marketing Strategy works perfectly.
But if you're unsure where to start, here are some questions to ask:
Do my company need to communicate a particular message? Or, do you want content that is universally appealing?
Do I want to focus on generating leads or converting visitors into buyers?
Do I want to promote one or more products?
Are you interested in connecting with people outside my industry?
If the answer is "yes" to any question, then a Content Marketing Strategy is what you are looking for.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
How do you develop a content marketing strategy?
The first step is understanding what kind of content you want to create for your clients. Once this is defined, it's time to start creating content. This may mean developing an editorial calendar and planning where these pieces will come from. Content should always have an end in mind. It doesn’t matter whether you are writing blog posts, social media updates or e-books. They all need to serve one purpose.
Once you determine which type of content you want to produce, then it's essential to find out who your target market is. So who are they interested in, and why would they care about whatever you're offering them?
Next comes the task of identifying your target audience and finding ways to communicate. Although social media platforms can be a great way of connecting with people, there are many other options, including videos, podcasts, webinars and webinars.
Next, you need to decide how you will communicate your message with your market. Then you need to determine what topics you'd like to cover. Again, this goes back to determine why you're writing the content. What problem does this solve? Does it help? Do they think it will make their lives more easy?
Now that we know what type of content we write, it is time to determine what you want. Is it possible to share information related to your industry? On current events? On specific products and services? This is your focus.
Now it's time for you to merge everything together after you have answered the questions.
Every piece of content that you create must be useful. You don't want anyone to waste their time and energy so make sure you build quality into all aspects of your content.
Remember that great content marketing strategies have many moving parts.