There are a few things you should do if you want to create a Facebook business account. Start by filling out as much information about your business as you can. The better it is for users and the Facebook algorithm, the more information you can give. Facebook profile pictures and cover photos are key visual elements for any business page. Add more than a logo. Videos can be added to the cover photo.
Optimize your cover and profile photo to fit different sizes
Your profile picture and cover photo should be optimized for different sizes when you create a Facebook page for your business. The profile picture sits above the cover photo, so make sure it isn't too big. Hover over the bottom-right corner of the cover photo and choose "edit profile" to change it.
Keep in mind that your cover photo as well as your profile image can be customized in different sizes when creating a Facebook business page. Mobile users' covers photos should measure 820 pixels in width by 315 inches tall. Desktop users' photos should measure 820 pixels across and 640x360 pixels respectively. Facebook will reduce any images smaller than that and it could cause blurred photos. Use the appropriate image size and save it to a PNG file.
Add a call for action button
A call-to-action button on your Facebook business page can encourage people to take action, such as downloading apps or purchasing tickets. Facebook allows you to add call-to action buttons free of charge. You can track how often people click them and encourage people to take action by adding one.
It depends on the type and placement of your CTA buttons, it can be tedious to adjust the button's position on your Facebook business page. Before you implement the button in your business's profile, it is worth testing it. You can also choose from a list of different options, depending on the type of action you'd like to entice visitors to take.
Your brand story should be compelling
A compelling brand story is essential if you want your Facebook page to succeed. A brand story is a short description of your company's mission, vision, and values. Your brand story should also tell your audience why they should value what you are selling. A compelling brand story has six key elements that make it a compelling read. These are some suggestions for telling an engaging story.
A great brand story connects the company's products, services, or experiences. It connects with people who are searching for it. It also links the brand promise and the aspirations for the audience. The key to building a loyal following and generating high engagement is a compelling brand narrative. This guide walks through each step in creating a compelling brand tale.
Select a business category
You can add up to three categories, but Facebook will remove any that already exist. It is best if you select a narrower category. Three categories will improve your page's ranking on Facebook. However, you can add more. The categories are listed in drop-downs. Next, you will need to enter details about your business. You might have to add a number or an address depending on what your business is.
First, choose a business category. You can create pages for local businesses, companies, brands, artists, causes, and others. You can also create entertainment pages. A small business should choose a category relevant to the type or service they are offering. If that is the case, you can add a page to support a non-profit organization.
Upload a cover film
If you want to make your business page stand out, upload a cover video. Cover videos are an excellent way to promote your product or services. They can last up to 90 seconds. Be concise and only focus on the most important points of your business in your video. Include a CTA like a coupon, trial offer, website link or coupon. They can also be set up so that they play in loop automatically or just like a GIF.
Before you upload a cover video to Facebook, make sure it meets all the requirements. You must ensure that your videos meet the minimum dimensions and resolution requirements. Stock video can be purchased online for purchase and uploaded to your business website. Make sure your cover video is about your target audience. You can hire a professional videographer if you don't feel confident creating a cover video.
FAQ
Is content marketing right for me?
Absolutely! Absolutely! Content marketing works for every type of business. You can sell products and services, offer support, or provide training. Content Marketing is a great way to let customers learn about your company, and keeps them connected.
Is content marketing worth spending money on?
Content marketing is a key part of any online strategy. It's also an incredibly effective way to gain exposure for your brand. Content marketing can not only be beneficial for customers, it also helps you stand out in the crowd.
The goal of content marketing is to create valuable information that people will want to read. Content marketing is a key component of any digital marketing strategy. It helps companies engage their target markets.
What do I need to know about SEO in order to do Content Marketing? Yes!
SEO professionals understand how search engines such as Google rank pages. They can also help you choose the right keywords to optimize your page.
What are the content strategies for different topics?
Content strategy can be described as a broad term that covers all aspects of creating, managing, distributing, measuring, and optimizing content for digital channels. Content strategy is not just about what you post to social media sites, such as Facebook or Twitter, but also the content you choose for your website, blog, or other online properties.
Content strategy is essential because it helps you determine where to focus your efforts, what content type you should use and what messages you want to send.
It is about understanding how content fits within the overall business goals to help you achieve them.
What is strategic marketing?
Content marketing is the art of creating content that people can share across different channels. It's all about giving people exactly what they want. The best companies are those that get this.
Strategic Content Marketing will ensure that you provide them with exactly what they require at the right moment.
Listen carefully to what people think and get to know their interests. Then you have to create high-quality content that answers their questions and solves their problems. This builds loyalty and trust. It also ensures you are available to them when they have a need for your product or services.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
Why do you need a Content Marketing plan? Why Now?
When you first start out with content marketing, you may feel overwhelmed by all the tasks involved. You don't need to do everything at once, but it is possible. Start small.
Begin with one thing at a time. To do too many things at once can lead to burnout and slow progress. Instead, concentrate on one thing at time until mastery.
Start small. Don't worry about perfecting every aspect of your content marketing plan today. Concentrate on one aspect of content marketing at the time. You will become more comfortable as you work harder.
Don't forget to build on your past successes. Build on previous successes. Reach out to industry influencers and ask them if they would be willing to promote you content. Create an event and invite bloggers.
It doesn't matter if you haven't created content before. Begin with something simple. Perhaps you will write a blog post or host a webinar. Regardless of what you do, ensure that you have the ability to measure its effectiveness.