Content marketing is an important part of top of funnel marketing. Content marketing for top-of-funnel sites has three main goals. They aim to attract people, build brand awareness, establish relationships with them. Secondary goal: To convert these visitors to qualified leads. Video content can be easily transcribed to make it easy for people to read, and then indexed by search engine engines. Also, you can create infographics, explainer video, and videos that contain infographics and other video content.
Informational content
You must set two primary goals for your content when you use top of funnel marketing strategies. Your content must first grab the attention of your target audience. Then, it should establish a connection with them. Once you have made a connection with them, your secondary goal must be to convert these leads into qualified leads. One example is a company selling anti-cyberattack technology. They might write a white paper or blog series about best practices for protecting corporate defenses against phishing attacks. To do this, you should avoid making a sales pitch and focus on creating content that highlights a need and a solution.
Inspirational content
A top of funnel strategy that inspires is creating content that aligns to your brand. Be specific but not too specific. Your audience will buy if you create content that is inspirational and aligned with their concerns. If you offer lessons on the piano, for example, you could give away a guide to success. This will help prospects move down the funnel and eventually to the checkout page.
Infographics
You can improve your website traffic by using infographics to share information. These visual presentations are highly visible on social media platforms such as YouTube, Twitter, and Facebook. Micro Focus recently conducted a study that showed that people consume billions upon billions of internet content each day. This includes 500 million tweets and 4 million hours of YouTube video. There are also 4.3 billion Facebook posts. Infographics are an excellent way to break through the clutter and help your website rise in the rankings.
Video content
Video content is a great tool to reach top-of the funnel customers for businesses that want to grow their customer base. These top-of-funnel customers have never heard of your brand and are eager to learn more. With video content, you can educate consumers while giving them enough information to become interested in your business. The goal is to build awareness for your brand, and turn warm leads into clients.
Model of hub-and-spoke
The hub is at the top and drives prospects and customers towards the spokes. These pieces are typically informative and aim to lead readers to the spokes and hub. This type of marketing strategy requires that marketers ensure the hub and spokes provide the highest value. This model requires hub pages to be detailed and complete, and spoke pages to target long-tail keywords. A well-organized hub page will also contain visual elements that can elevate its content.
Social media updates
It is important to diversify your social media audiences and campaigns when you create social media updates that are top of funnel marketing. This will increase your campaign stability and provide more opportunities to test. Although your initial goal might still be to increase revenue, it may shift to focus on the customer's journey. You must keep in touch with your potential customers until the time they are ready for you to sell. Social media updates can help achieve this goal.
FAQ
What is the best Content Management platform?
There are many options available today. Each one has its advantages and disadvantages. Here are some options that are popular:
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WordPress is easy to set up, manage and maintain. Great community of users.
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Wix – Setup and maintenance is much easier than WordPress There is no technical knowledge required.
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Squarespace - Best option for those who already have a website.
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Blogger - Free blogging service
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Medium - A place to share your work.
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Instagram – An image-based platform.
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LinkedIn - A networking tool.
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Facebook - A social network.
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YouTube - Video sharing platform.
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Pinterest - Image-based platform.
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Google Analytics - Track visitor behaviour.
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Hubspot: Email marketing software.
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MailChimp, Email marketing software.
What is the average time it takes to start content marketing?
It depends on the size and scope of your business. Smaller businesses often don't have the resources to invest immediately in content marketing. But it can pay big-time if your are willing to put in the time.
What common mistakes people make when starting a content marketing program?
It is vital to have a plan when planning content marketing strategies. Without a solid plan all of your efforts will be wasted. Without a solid plan in place, you can create tons and tons of content.
A well-thought-out strategy for content marketing provides direction, focus, as well as goals. This helps you stay on track, as you move through each phase. For example, if you're doing social media campaigns, you might want to start by analyzing what types of posts are getting the highest engagement rates. You will be able to identify which posts are most likely to drive traffic and which ones won't. These results will help you decide whether to create a series or video blog.
People make another mistake when they don't think about how long the content marketing campaign is going to last. It makes sense to start writing content today if you plan on launching a website tomorrow. You might want to wait until your data is more complete if you've been working hard on a content strategy for six months before you publish new material.
Great content takes time. Don't rush yourself or underestimate this step.
If you are a business proprietor and would like to learn more on content marketing, For those who are interested in content marketing, we recommend our guide on How to Make Content That Works. It contains ten steps you can follow to make sure your content marketing programs succeed.
Statistics
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
How to make your videos more awesome?
Video Marketing can be one of the most powerful tools within Content Marketing. This allows you to get in touch with your audience, build trust and engage them emotionally. How do we turn boring into awesome? Let's dive into some simple tips!
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Tell a story. Every piece of communication is better if it has storytelling. Without storytelling, video marketing will not work. You must decide what stories you want. Is it something entertaining? Educational? Inspiring? Social media is full of people telling their stories through photos and videos. These stories can be a source of inspiration and you can use them to inspire your own.
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Use images. Images communicate emotions quicker than words. They allow us to connect with others and feel empathy. So don't forget to include images in your videos. You have two options: add images to your slideshows and embed them in your blog posts.
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It's easy to share. You want viewers to spread the word. Make it easy. Include sharing buttons on your videos. Add social icons to your slideshows. And if you're working on a YouTube channel, consider adding "Share" boxes to your videos.
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Don't overdo it. Your viewer may lose interest if you use too many graphics or too much information. Keep it simple. A few striking images are all that is needed to grab your attention and keep you there.
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Keep it short. People love watching short videos. If you want to create a buzz around your brand, try creating bite-sized videos that are only 5 minutes long.
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Get feedback. Listen to your audience. Ask them to tell you what works. Get the answers and improve your content.
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You should create a plan. Think about the next video you might create. Can you create a series? Perhaps you could create a playlist of the most popular videos.
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Test, test, test. It is not a good idea to release a video only to find out that no one watches it. Make sure you test the video with your audience before releasing it. Find out what reactions you get. You can then make changes based off those results.
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Repeat. Keep going until you find your perfect formula. Once you are familiar with the basics, you can create incredible videos time and time again.
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Measure the results. It is crucial to measure success with your videos. What was their performance? Are there certain types of audiences that prefer watching specific types of videos? These questions will allow you to fine-tune the strategy.
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You can adjust as needed. Don't stop learning once your video campaign is up and running. Learn from your failures and adapt your plans accordingly. The best marketers always look for ways to improve.
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Enjoy it. Although video marketing isn’t difficult, it can take patience. As you gain experience, new strategies, tactics, and ideas will be available to you to help grow your business.