Managers and executives need to start thinking about how to use social media to their advantage. There are four major approaches to strategic marketing via social media: Pre-strategic (Analytics-driven), Cross-functional (Cross-functional), and Interdisciplinary. Which one is best for you? Keep reading to learn more.! What is strategic social marketing? What are the benefits and limitations of strategic social media marketing? How can you use it to your advantage?
Pre-strategic
Many people think that social media's true power lies in its ability for businesses to sell products or services. They argue that social media gives businesses unprecedented opportunities to gather customer information and enhance their initial interactions with customers. Although social media can be an effective tool for businesses to sell their products and services it is not common for companies to have a social media marketing plan. A study by the German Institute for Marketing found that only about half of all businesses have a social media marketing plan.
Before you launch your social media campaign, you must determine your competitors' strategies. This is easier than you might think, since you can do a Google search using key phrases, keywords, and industry terms to find who your competition is. After you identify your competitors, you will be able to compare their strategies across different social networks. You shouldn't copy their campaigns. It's better to learn what worked for them, and how you can improve your own campaign.
Analytics-driven
An SEO company that is reputable and experienced is key to successful social media advertising. A reputable SEO company can help you create a social media strategy that is focused on metrics and retargeting. As more people turn to social media as a source of information, a qualified SEO company will put your products in front of the people who are likely to buy them. Hootsuite offers a social-media management platform.
Percolate is another analytics driven social media marketing tool. Percolate is a software that allows community managers to create and maintain quality content, increase their productivity and simplify common tasks. This software was designed for B2B business, and it allows you to distribute large amounts of content professionally. Percolate can create and execute marketing campaigns within moments. Social media analytics can help you to prove the ROI of your marketing campaigns. But how do you use analytics for social media?
Cross-functional
Rather than relying on individual marketing experts to handle social media, companies should create cross-functional social media teams. This allows marketing to reap the full benefits from social media. They also help to better match employees with potential customers. David Packard once stated, "Marketing cannot be left to marketers." Social media is no different. To get the most out of social media, your company needs a cross-functional team that combines marketing and customer service.
In a cross-functional marketing team, people from different departments join forces to focus on customer journeys and segments. Although it is a good thing, it can cause bottlenecks. It can institutionalize task-switching, which can disrupt workflow and cause time-consuming delays. According to the American Psychological Association 40% of people have difficulty working with cross-functional teams. This can be beneficial for marketing but it can also have a negative impact on the bottom line.
Interdisciplinary
Your B2B social media marketing efforts will be more successful if you have an integrated strategy. B2B customers can't tell the difference between B2C brands and B2B ones, so social media marketing cannot be done by one department or organization. Integration is the key ingredient to success. The organization of the social media team, as well as its location, are important foundations for a successful B2B social media marketing strategy.
It is essential to ensure that all members communicate well and are in alignment when forming an interdependent team. This will improve the effectiveness of the team and provide opportunities for each member to share their ideas and perspectives. Interdisciplinary social media marketing is a great way of leveraging the strengths of your diverse team. Both teams should be involved in an interdisciplinary social media marketing strategy. When you create an interdisciplinarity team, you can use the expertise of existing members and recruit top talent.
FAQ
What is the average time it takes to start content marketing?
It depends on how large your business is. Smaller businesses often don't have the resources to invest immediately in content marketing. However, it can pay off big-time if you're willing to put in some time.
What is my ROI when I use a Content Marketing Strategy to Market?
Businesses that use a Content Marketing Strategy have an average ROI of between 5x-10x higher than those that don't.
A Content Marketing Strategy is used to generate leads and sell.
It also provides valuable insight into your business. These insights will help you make better decisions such as identifying opportunities and improving customer service.
If you are curious about how much money you can make with a Content Marketing Strategy, I have the answer:
Your overall revenue can easily be doubled
What is the difference in content marketing and content creation?
Content marketing refers to the idea that great brands all have the same message. They continually deliver useful information that people want or need.
Content marketers are experts in creating the right content to fit each channel and at different times.
They also understand how to develop an effective strategy around promotion and distribution.
In other words, they think strategically about what they do and why it matters.
This is the core skill set needed to be a successful content marketer.
How long should my content marketing be lasting?
This depends on your goals. Some businesses are looking for short-term results; others are looking for long-term growth. We recommend that you start with three months of consistent content production and then evaluate your progress after that period.
How is content marketing different from traditional advertising?
Traditional advertising focuses on getting attention, while content marketing focuses on providing value. Traditional advertising can be a waste of money as most people ignore it. However, content marketing can lead to much higher engagement rates.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
How can you build a content strategy?
It is important to first understand the content that you wish to create for your clients. Once you have a clear understanding of your clients' needs, you can start creating content. This may mean developing an editorial calendar and planning where these pieces will come from. Every piece of content should have a purpose. It doesn't really matter what content you're using, whether it's blog posts or social media updates. But they all should have a single purpose.
Once you have determined the content you want and who you are targeting, you need to know who they are. Who are they looking for? And why should they care?
Next, you need to identify your target market. Then, find ways to communicate with them. While social media platforms are a great way to connect with people there are other options such as webinars, podcasts and videos.
After deciding how you will communicate with your market, the next step is figuring out what topics and types of content you want to cover. This will help you to understand why you are writing the content. What problem does this solve? Is it useful? Does it make their life easier
Once you have an idea of the content you are writing, you can start to think about what you want to share. So, do you want to share information on your industry? On current events? On specific products and services? This question will determine your focus.
After you have answered these questions, it's now time to combine all the pieces into one complete package.
It is important to make sure that each piece of content you create serves its intended purpose. You don't want anyone to waste their time and energy so make sure you build quality into all aspects of your content.
Don't forget that a great content marketing strategy has many moving parts.