A drip campaign is an automated marketing campaign which sends emails to your subscribers regularly. The aim is to get the right information to people at the right times. Because it avoids mistakes, it's a valuable marketing strategy. You can track your campaign's progress to monitor its success. This can be done with a variety of tools.
To create a drip campaign that is successful, you must first determine your goals. To help you reach your business goals, the SMART methodology can be used. Perhaps you have a goal to generate more sales. A second goal is to increase your subscriber loyalty. MailChimp is a tool that allows you to collect the email addresses of your subscribers. You can create custom drip emails with this software. There are many features available, including customizable subject line and subject lines, addresses, images and more.
The second important step is to identify who your target audience is. Knowing the demographics of you audience will allow you to create drip campaigns that are relevant to them. Knowing your audience is important because it will enable you to personalize your email content. Also, it will help you craft emails that are likely to be read.
One way to accomplish this is with a well-designed win back drip campaign. It's not unusual to have a loyal client leave your company. You can make sure that loyal customers refer others to you by using a good re-engagement strategy.
You can increase your revenue by creating a drip campaign that is well-crafted and engages your existing customers. Although these types of campaigns are simple to create, you need to ensure that the strategy works. It is important to remember your long-term goal. Also, make sure the drip campaign emails are timed well and relevant.
Drip campaigns are known to increase marketing email open rates by up to 80%. This will help you re-engage your customers, thereby making them repeat buyers. They are also a great way of maintaining relationships with customers. Even if they're not converting, drip emails are likely to pique interest and prompt them into action.
A drip campaign is a long-term process. It might take you a while to find the right strategy for you. If you decide to go with drip marketing, ensure that you evaluate your campaign's performance by looking at key metrics like click-through and open rates. When you know how your campaign is performing, you can easily make adjustments to improve it.
Although there are many email automation tools available, many are not easy to use. There are many options that have been developed with the user in your mind. ConvertKit, one of these, is one. This company was specifically created for drip campaigns. They offer a wide array of features, such as a visual automation feature.
FAQ
How can you create great content?
Good content should be interesting, useful, and shareable. The best content is clear and concise. It should include a call-to action such as a link, button, or link that allows readers to signup for a free trial, find out more about a product/purchase something from your site. Visuals are also important in order to make your content easily shareable across media.
How long should my content marketing be lasting?
It all depends on what your goals are. Some businesses only want short-term success, while others aim for long-term development. We recommend starting with three consecutive months of content creation, then reviewing the results after that period.
What is the best Content Management platform?
There are many platforms on the market today. Each one has its advantages and disadvantages. Here are a few popular options:
-
WordPress - It's easy to setup and maintain. Amazing community.
-
Wix - Setup and maintenance are easier than WordPress There is no technical knowledge required.
-
Squarespace - The best option for people who have a website.
-
Blogger – Free blogging service
-
Medium – A place for writers and artists to share their work.
-
Instagram - A platform that uses images
-
LinkedIn - A networking tool.
-
Facebook - A social networking site.
-
YouTube - Video sharing platform.
-
Pinterest – Image-based platform.
-
Google Analytics – Track visitor behavior.
-
Hubspot – Email marketing software.
-
MailChimp: Email marketing software.
What is my ROI when I use a Content Marketing Strategy to Market?
Businesses who implement a Content Marketing Strategy see a return on investment (ROI), between 5x-10x greater than those that do not.
A Content Marketing Strategy is used to generate leads and sell.
It provides valuable insights into the business. These insights help you make smarter business decisions. For example, they can help you identify new opportunities and improve customer service.
So, if you're wondering how much money you could be making from a Content Marketing Strategy, let me tell you:
It's possible to double your overall revenues.
Are content marketing agencies the best?
Many content marketing agencies have years of experience in creating content strategies and delivering them to their clients.
Their expertise can save you time and help you to create a personalized plan that is tailored to your needs.
You shouldn't assume all agencies are equipped with the necessary skills. Some companies specialize in specific niches, such as eCommerce. Others focus on specific industries such as law firms.
Ask them about their specialties and you'll find the right agency for you.
Should I hire a content marketer to write my content marketing?
No! There is no need to hire professional writers to write content for you business. There are many free resources available that can help you get going.
What Content Marketing Strategy is right for me?
If you are clear on what you want, then a Content Marketing Strategy can work for you.
These are just a few questions that you can ask yourself to help get you started.
Do my company need to communicate a particular message? Or should I create content that appeals to a wider audience?
Do I want my efforts to convert visitors into buyers or generate leads?
Is it one product I am trying to promote or multiple products
Are you interested in connecting with people outside my industry?
A Content Marketing strategy is what you need if you answered "yes" any of these questions.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
Informationgraphic creation tips to help with content marketing
Infographics are an effective way to explain complicated concepts clearly and make information understandable. Content marketing aims to provide useful and valuable information to your target audience, so you should consider using infographics to help spread this message.
To create an infographic, you will need to use design software like Adobe Illustrator or Photoshop. These programs can be used for drawing out shapes and elements to represent data. After that, you can add fonts and colors to make it look professional. Once you have your design ready, upload images from Unsplash or Pixabay to add to it.
Looking at other infographics online can help you get ideas. A picture of a food Pyramid could be used to show how many calories each food has. Or, you might choose to look up how much sugar is in soda pop and change that number to a picture of a bottle of Coke.
Once you have designed your infographic you can share it via social media channels, such as Facebook or Twitter. This makes it easy for people unfamiliar with the concept to learn. You can include hashtags in your infographic if you want to share it on social media. Users can follow conversations around specific topics using hashtags.
An infographic is a shorter version of a blog post. An average blog post can range from 2000 to 5000 word, while an informationgraphic needs only 500 to 1000 words. That means you can get more information across in less space.
Keep in mind that viewers may have difficulty reading small fonts when creating your infographic. You should use large fonts for your infographics. Don't rely too heavily upon color. You must also ensure that your text is easily read.
Here are some more tips
-
Use an infographic template. You can find many templates online or in printed formats. Canva, Piktochart or Google Slides are three of the most well-known templates.
-
Make your Infographic. To create your infographic, use the template. You can use whatever media is most appropriate for your audience. An example of this is a infographic that shows the best restaurants in Seattle.
-
Add text. Add text to your infographic once you have it created. You can use Microsoft Word, PowerPoint or Canva to add text.
-
Add images. Your infographic can also include images. You can add images to your infographic. You should make sure that the picture you upload is related to your topic.
-
Make It Interactive. You can also add interactive elements such buttons, maps, links, and other features. This will allow you to engage your audience.
-
Share. Share your infographic after you're done.
-
Measure. What was the performance of your infographic? Did people click through to your website? Are they signing up for your email newsletter? Was your infographic received well by them?
-
Improve. Do you have any suggestions for improving your infographics? Are you able to do it better the next time?
-
Repeat. Repeat.