When deciding on your social media advertising strategy, there are many factors to consider, including user demographics, video content and mobile devices. To get the best out of your advertising efforts you need to analyze user behavior across all platforms. This will help you ensure you are maximising your return. Continue reading to discover the most crucial statistics and insights that will help you build a successful brand. You will be able determine which strategies are most effective for your brand after reading these statistics.
Mobile devices
The number smartphones is on the rise. In 2017, 85% of internet users owned a smartphone. This is a big increase on the 35% of smartphone owners who had smartphones a year before. This new group tends to include college-educated young people who are high earners. Urban mobile phone users are also found in cities. And men and women own roughly equal numbers of smartphones. Marketers need to consider the demographics to decide which channels will be most effective in converting device users into customers.
Shopping is the most popular use of mobile devices among the people who consume media. Mobile users spend over four hours using their phones. The majority of them are ready to buy, and are much more likely to purchase than their desktop counterparts. By 2020 the number of smartphones will surpass desktop internet usage. Furthermore, in 2020 more than 40 percent of all ecommerce sales will take place on mobile devices. Additionally, fifty per cent of smartphone owners use their phones before they brush their teeth.
Video content shared
Video content is more likely to generate social media engagement than any other content. According to breadnbeyond, statistics show that video content generates more responses than other types of social media content. These are key statistics that will help you plan your next social media strategy. Learn more about the benefits of video marketing, and how to get started.
Online video is being watched by more people than ever. Additionally, consumers are engaging with brands via videos. Biteable estimates that more than 2 billion people watch online videos every week, which is almost half of all internet users. Marketing professionals can be encouraged by the fact that these users are typically young and financially secure. YouTube users spend on average 1.3 hours per day watching videos.
Ad frequency
It is vital to determine which campaigns are the most effective by identifying differences in ad frequencies data. You can easily identify which campaigns are producing most results so you can make adjustments to your ads. Below are some ways to segment ad frequency data by campaign. Using a bar chart can help you visualize these differences. Alternatively, you can use an excel sheet to record the statistics by campaign. Be aware that certain actions could reset your ads' learning phase. This is why it is so important to keep track and monitor these changes.
Social media networks have their own algorithms which determine the best time to post and the reach for posts. To increase organic reach on Facebook, it is no longer a good idea to post multiple updates per day. It is more advantageous to publish only one update for a certain audience. Similar results have also been seen for Instagram and Twitter. Facebook's midday post is the most effective. Similarly, Instagram has shown preference for videos and live video.
User demographics
You can target your audience more effectively by using user demographics in social networking advertising. In the last four-years, Facebook has almost doubled the number of people between the ages of 25 and 49. Twitter users are also younger. 26% of their user base is between 18-29 years old and 30-49 years old. Instagram's users are also younger with 35% being between 25-34, and 30% between 18-24. When it comes to marketing strategies, the demographics of your product or service are crucial.
It may seem overwhelming, but user demographics can be used to determine the best social media platforms to reach your target audience. First, you need to get to know your audience. It is important to understand your audience and the demographics that they come from. According to a survey, two-thirds spend on average two hours per day using social media. It is important to remember this when choosing the social media platform.
FAQ
What is the purpose of a content strategist for your business?
Content strategists can help understand what people search on the Internet. They optimize your site for search engines and help you rank well. They also create content to be used on social media sites like Facebook, Twitter and others. They also write copy and ads for websites, blogs and advertisements.
Content strategists work closely with marketing teams and help to create a coherent plan for company's online presence. Content strategists may work on their own but often work in collaboration with the rest to ensure that each piece serves its purpose.
How many hours per semaine should I dedicate to content marketing
It depends on your situation. There may not be a need for content marketing. If you are trying to attract traffic to your site, however, you may need to invest at least 1 hour each day.
Do I need a team, or can I do content marketing alone?
This question will depend on your experience, budget, and skill set. You will have to learn the skills necessary to create, distribute, and optimize content on your own if you don't have the budget.
Content marketing is something you must do if you are serious about being successful.
A good content strategist or agency can save you time and money while helping you get results faster.
If you don't work hard, deliver quality content consistently and keep up to date with the latest trends, you won't be able to succeed. A solid content strategy is critical.
Is Content Marketing right for me?
Absolutely! You can use content marketing for any business. Content marketing works for all types of businesses, regardless of whether you offer products or support, or offer training. Customers can learn more about your company by creating content and staying connected.
Statistics
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
External Links
How To
How to Create a Video for Content Marketing?
Content Marketing Videos are one of the most effective ways to communicate your message to your audience. These videos help you to connect with your target audience through sharing stories they care about. How do you make them stand apart from the rest? Here are some tips to create videos that get noticed.
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The first thing you should know about creating videos is that there is no "one size fits all." Your video must be customized to fit your audience. You don't want to make your video irrelevant to anyone who views it.
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Choose the best platform for you. Many platforms are available today, including YouTube, Vimeo, Facebook Live, Periscope, Instagram, and Snapchat. Each platform has different features and benefits; if you choose wisely, you could save money while boosting engagement.
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Don't forget to include subtitles when filming! This helps people to understand your language barriers, and makes your videos more easily understood.
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Finally, ask yourself these questions before you start: To whom am I speaking? Why am I making this video? And what does my video represent to me? After answering these questions, creating videos will be much easier.