Social media is a rapidly growing industry that has millions of users around the world. It's important to stay ahead of the game and monitor trends to keep up with consumer demand. Social media statistics indicate that Americans spend two hours and three seconds per day online. This number will rise to two hours and 24 minutes by 2020. Social media is more popular for men than for women. 54% use it while 46% use it. Women use social media more in mainly western continents than do men. In Asia and Africa, however, social media users are far more male than females.
Facebook
Facebook provides a variety of business insights, in addition to other metrics on social media. According to Facebook, the platform sends more than 100 Billion messages per day, and there are more than 1 Billion stories that are shared. Mobile users account for 81.8%, or 81.8%, of all Facebook users. However, there may be some users who only visit certain sections of the site without ads. Facebook's average revenue per customer varies by geography. It may prove difficult to establish an accurate number without a full-report.
Instagram
Instagram may have limitations for businesses but can still be useful for marketing purposes. Instagram users can only have one clickable hyperlink in their bio. This feature is often used by businesses to direct followers to their website, blog, campaigns or webinars. Follow these tips to get the most out of this social networking tool. Below are some useful statistics about Instagram for businesses. But remember that this is just one part of the process. To make Instagram work for you, you must also learn about other parts of the platform.
Twitter
Despite its relatively low market penetration, Twitter remains a popular social media platform for advertisers, businesses, and even the average consumer. Below are some statistics that will help you understand Twitter's current state. This social network is very popular in both developing and developed countries. Twitter does have its limitations. First, Twitter has a lower gender ratio than other social networks. Facebook has a higher number of female users than Twitter, but it's still dominated mostly by men.
TikTok
TikTok recently released social media statistics that show ninety per cent of US adult users access the application daily. The number of TikTok-using adults in the US increased by 5.5% over the last 18 months. Every video on the platform has an average of one million views. The majority of the top videos contain music, which is a huge plus. The app's algorithm is responsible for the addictive nature of the app, resulting in more users spending longer time on the platform.
LinkedIn
LinkedIn is a powerful and popular social media site that professionals and businesses can use. LinkedIn allows businesses of all sizes to create profiles. LinkedIn boasts over 55 million company profiles, making it an excellent tool for recruiting and marketing. In fact, 38% of B2B marketers claim that LinkedIn has boosted their revenue and generated income, and it has surpassed Facebook in conversions. These numbers are amazing considering that LinkedIn was only used by celebrities a few decades ago.
YouTube
YouTube is the most widely used platform for video content. It is not surprising that YouTube is a major part of people's everyday lives, with more than one million views per day. YouTube has grown to be the second most popular search engine worldwide since 2005. Brands and individuals are flocking to the platform, and understanding its social media statistics is crucial to business success. These statistics will help you get started.
FAQ
Are you a content marketer?
Absolutely! It works for all types of businesses. Content marketing is great for any business, no matter if you are selling products or services, providing support or training. It allows customers to learn more about your company and keep in touch.
What are the 7 Steps of Content Marketing?
The seven-step process for content marketing includes:
-
Identify the problem
-
Find out what's working now
-
New ideas are possible
-
Turn them into strategies
-
These are the best!
-
Measuring the results
-
Keep going until you find the right solution.
This method has been proven to work for small and large companies.
How do you make content that is good?
Content should be useful, interesting, and easily shared. The best content should have a clear call-to-action, such as a button or link to allow readers to sign up to a free trial, learn more about a product, and/or purchase something from you site. You should also include visuals in your content to make it easy to share across all media.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
External Links
How To
Infographic Creation Tips for Content Marketing
Infographics are a powerful way to simplify complicated concepts, and make information easier to understand. Use infographics as a tool to promote your content marketing message.
You'll need design software such as Adobe Illustrator or Photoshop to create an infographic. These programs are great for creating infographics. Once you are happy with your design, you can upload images to Unsplash and Pixabay for your design.
Look online for inspiration to create your own infographics. A picture of a food Pyramid could be used to show how many calories each food has. Another option is to take a picture of a can of Coke and look at how much sugar it contains.
Once you have created your infographic it is possible to share it via social media channels like Facebook, Twitter and Google+. This will make it easier for people who don't know the concept to get familiar with it. If you decide to post your infographic on social media platforms, include hashtags so others can see what you're talking about. Users can follow conversations around specific topics using hashtags.
Make your infographics shorter than normal if you are creating them. An average blog post can be anywhere from 2000 to 5000 words long, while an infographic only requires 500 to 1000 words. You can communicate more information in less space.
Remember that not all viewers can read small font sizes when designing an infographic. Use large fonts, but don't overuse color in your infographics. Also, make sure that all your text is legible.
These are additional tips:
-
Choose an Infographic Template. There are many free templates available online and in printable formats. Canva, Piktochart and Google Slides are the most used templates.
-
Make your Infographic. You can use the template to create your infographic. You can use whatever media is most appropriate for your audience. In this example, photos of Seattle restaurants might be used to create an infographic about Seattle's best restaurants.
-
Add Text. Add text to your infographic once you have it created. You can use Microsoft Word, PowerPoint or Canva to add text.
-
Add Images. Your infographic can also include images. These images can be charts, graphs, icons, or pictures. If you want to add a picture, make sure it's relevant to your topic.
-
Make it interactive. You can also add interactive elements such buttons, maps, links, and other features. This will help engage your audience.
-
Share. Share your infographic after you're done.
-
Measure. Do you know how well your infographic performed? Did people click on your website? Did they sign-up for your email address? What was their reaction when you showed them your infographic
-
Improve. Do you have any suggestions for improving your infographics? Could you do better next time?
-
Repeat. Repeat.