Your B2B content marketing efforts will be more successful if you know how to measure their success. You can look at examples such as the CMI podcast and the online magazine of GE. HubSpot and WeWork also have blogs. Both companies provide interesting content on regular basis. In each case, you will see that their content is generating leads.
GE's Online Magazine
GE's online magazine is a perfect example of B2B content marketing that serves a practical purpose to its audience. The online magazine, "The Txchnologist", focuses both on the latest technologies and advances in GE's businesses, as well the wider technology landscape. The company has grown to be a well-respected resource for technology enthusiasts all over the globe. This B2B content strategy has helped to grow a loyal audience and prospects.
GE's content can be as varied as its products. Its scientists and engineers create engaging content for the common public. The company has partnered up with Wattpad to produce a mini-series of eight podcast episodes called "The Message", which has risen to the top of the iTunes charts. This is not a clear example of B2B marketing, but it does work. It's not hard to see how.
CMI's podcast
The podcast features regular podcast content. CMI also offers a "Rants and Raves” segment and a podcast about b2b content market best practices. These interviews with Joe Pulizzi (CMI founder) and industry professionals provide valuable insights into the best practices and failures. The podcast has nearly five million monthly listeners, and the topics covered range from best practices in content marketing to examples from the past.
CMI research shows that B2B content marketing can help companies of all sizes. All sizes are represented by 30% and 27% of marketers reporting high levels of content marketing success. Outsourcing is a great method to produce content. Outsourcing B2B content marketing efforts is on the rise - 81 percent of marketers are planning to use this option by 2021, up from 66 percent last year.
WeWork's Blog
B2B content marketers might find WeWork's blog to be an interesting example. While it might be easy to mistake WeWork's blog for consumer-focused content. It's actually written for entrepreneurs who are trying to reinvent the world. Content marketers will have to face the topic as the gig economy grows in popularity. For this reason, we recommend you consult the company's blog as a guide to your strategy.
A B2B blog, or business-to-business, should have a beginning, middle, and end. Your goal is to deliver valuable content to your target audience. When it's helpful to a reader, they're more likely to share the post with their networks. It's also fun to read. These are some great tips to use a blog for content marketing business-tobusiness.
HubSpot blog
HubSpot blogs can serve as the tactical "Wikipedia" for digital marketers. This blog has everything you need to know about content marketing, including checklists and ebooks. HubSpot blogs are frequently updated. Here are some of its most popular posts. These posts will give you tips for optimizing your blog's effectiveness. Content marketing is essential to optimize your blog and improve search engine rankings.
A HubSpot blog for a B2B company is highly curated and includes several soft CTAs. Some articles have links to product pages. HubSpot also offers templates as primary lead magnets. Many HubSpot posts include a soft CTA. You will see the original date and whether it was updated recently, along with three to six similar articles. It's difficult to tell whether these articles were hand-curated or not.
FAQ
How do I calculate my return on investment from a Content Marketing Strategy
Businesses that implement a Content Marketing Strategy are likely to see an average ROI between 5x and 10x more than those who don't.
A Content Marketing Strategy is designed for sales and leads generation.
It provides valuable insights into the business. These insights help you make smarter business decisions. For example, they can help you identify new opportunities and improve customer service.
Let me tell you how much you can make from your Content Marketing Strategy.
It's possible to double your overall revenues.
Do you need a large budget to do content marketing?
It depends on the size of your business and what stage you're in. Small businesses often start without any dedicated resources. They realize, however that as they grow, a strong content marketing strategy will improve sales and customer engagement.
When you partner with a content marketing agency or freelance writer, you'll get access to a wide range of tools and expertise. These professionals can identify issues and opportunities in your organization to help guide your content marketing program.
A good content marketing strategy will give you enough money to cover production costs while allowing you to invest in other parts of your business.
How much does it cost to hire a content strategist?
You can find many freelancers or agencies that offer content-creation services at a reasonable price. However, some companies prefer to pay more due to the expertise of the person handling the project.
How do you make content that is good?
Content should be useful, interesting, and easily shared. The best content will have a clear call for action. This could be a link or button that allows readers sign up for a trial, read more about your product, or order something from your site. Also, visuals can be used to easily share your content across different media platforms.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
How to create beautiful images
Images can help you make your content standout among the rest. Images are one of the most effective ways of communicating ideas visually. They are effective at drawing attention and increasing engagement. They make complex concepts easy to understand and can also be useful in highlighting key points in written content (e.g. blog posts, social media updates etc.). ).
When used well, images can add life to a piece of writing or presentation, making it come alive and engaging. However, if you don’t know what to do with the image you choose, your results could be less impressive. Here are some tips to help you choose the best images for your next job.
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Find out what makes an image appealing. Before you start looking at photos, there are several things you should consider when picking which ones to use. You want images that are concise and clear. A cluttered photo isn't going to cut it - it won't grab attention as a clean, simple picture would. Also, avoid photos where people aren’t smiling or looking directly into your camera. It gives off the impression that your message is not very interesting. Last but not least, ensure the image doesn’t distract from your main message. It should not draw attention away from the content.
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Look for inspiration. Once you have a list, it's time for you to start looking through them to find the ones that are most appealing. You should first look at their captions. You may see captions in both the photo and the text. Either way, you want to see whether the caption is interesting enough to read. Pay attention to what the photo is referring to. Do you expect to see someone having a good time in the photo? Maybe it seems dangerous. Perhaps it's a place you don't associate with happiness. Whatever the reason for your liking the image, think about how it relates with the message you wish to convey.
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Different types of images can be tested. Use images in your content for the best results. A picture of a product may be useful if your article is about it. If you offer an infographic, it may be a good idea to include a picture showing the data. Visual aids that are visually appealing will help to connect readers to the information you share.
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Make sure you use the correct file format. One of the most important factors to remember when choosing images is the file type you need to use. Two file formats are available when you work on web pages. Both of these file formats can be great, but each have their advantages and drawbacks. JPEG files can be used for all media types, including websites and posts on social media. They work especially well for photos, since they store large quantities of data in a compact space. However, they tend to lose quality over time, meaning they become pixelated after a few years. GIFs are smaller than JPEGs, so they're better suited to graphics and animation. They don't support transparency making them unsuitable to be used for photos.
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Use other visuals. It's a good idea to add visuals to your content if it is difficult to think of images. Because it creates a distraction-free space for your readers, this can greatly improve the effectiveness of your article. This means they're less likely to click out of the page while reading your article. Create infographics, which are great for adding visuals to your site. Infographics are a popular way to quickly share lots of information. They are also great for adding visuals to your blog posts.